Primary Financial manages SimpliCD (pronounced “simplicity”), a turnkey
certificate of deposit program established in 1996.
Through SimpliCD, Primary Financial has unique relationships with credit unions
and institutional investors nationwide who are looking to place substantial funds
in federally insured CDs. These relationships allow us to generate deposits in a
relatively short period of time for financial institutions that participate in the
SimpliCD program as issuers.
When you need liquidity, it's simple. Your institution issues federally insured
CDs through SimpliCD, making your deposit offerings available to a nationwide market
of potential investors. You're able to raise substantial funds quickly, in three