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Primary Financial is a credit union service organization (CUSO) owned jointly by 13 corporate credit unions nationwide. Primary Financial manages SimpliCD (pronounced “simplicity”), a turnkey certificate of deposit program established in 1996. SimpliCD allows credit union investors to easily invest substantial funds in federally insured CDs without the hassle, time and expense of investigating potential issuers and purchasing the CDs themselves. SimpliCD also gives financial institutions a convenient and effective means of generating liquidity by issuing federally insured CDs without having to spend the time and money to market their deposits nationally, analyze the market, or manage multiple CDs and deposit relationships.

Corporate Office
5131 Post Road, Suite 300
Dublin, OH 43017
614/825-9380
Trading Office
700 Washington Street, Suite 202
Columbus, IN 47201
800/639-0339