This August, SimpliCD proudly celebrates 30 years of serving credit unions through the certificate of deposit marketplace.
When SimpliCD was founded in August 1996 as a credit union service organization (CUSO), the operation was modest—working from a small office, starting from scratch with no outstandings and a vision for what the future could be. At the time, credit unions primarily invested in government securities and corporate certificates. Purchasing CDs as an investment vehicle was not widely practiced.
Over the next three decades, SimpliCD helped introduce and expand the use of CDs within the credit union industry, creating new opportunities for institutions to manage liquidity and diversify investments. What began as a small operation grew into a trusted marketplace serving thousands of credit unions nationwide and building relationships with more than 70% of all credit unions.
Throughout that growth, one thing has remained constant: our commitment to acting in the best interests of the credit unions we serve. As a custodian, safeguarding our customers' funds is at the core of everything we do. That responsibility has guided our decisions for 30 years and continues to shape the way we serve our customers today.
As we look ahead, we're excited to continue investing in new technology, enhanced services, and innovative solutions that help credit unions navigate an ever-changing financial landscape.
Most importantly, we want to thank our credit union partners for the trust they place in us. Your support has made the last 30 years possible, and we look forward to serving the credit union movement for many years to come.
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